HIDA Furniture
Brand Identity
Instructor: Tyler Comrie
This project is to created a visual identity for a local
handmade furniture company in Hida, Japan.
Inspire by the Japanese craftsmanship spirit "Shokunin," the design
captures the authentic and meaningful essence of their handcrafted products.
The wordmark reflects the unique shapes found in Hida's furniture, representing their dedication to craftsmanship. Through th branding, which aim to convey the tradition skill, and contemporary aesthetics that make Hida's furniture exceptional.
