New York Art Book Fair
Brand Identity
Instructor:
Brankica Harvey & Kenneth Deegan
The New York Art Book Fair, hosted annually at MoMA PS1, serves as a platform for connecting artists based in New York.
The concept revolves around creating character illustrations of the 150 participating artists and incorporating them into the overall branding system. By integrating these unique illustrations, the project aim to capture the essence of the event and establish a cohesive visual identity. This approach will not only add vibrancy and personality to the branding, but also foster a sense of connection and anticipation among artists and attendees.
