TAP Air Portugal

Brand Identity

Instructor:
Brankica Harvey & Kenneth Deegan

The project involved the rebranding of the TAP Air Portugal identity system. Inspired by the speed and angle of flight, It seamlessl integrated these elements into the logo and overall visual system.

This concept successfully modernized the brand and instilled a sense of reliability. By infusing the essence of flight into the design, which created a cohesive and impactful brand identity.


























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